Our brand was founded by a group of passionate people, who on a shoe-string, believed anything is possible, and that anything worth pursuing in life required challenge. The time was NOW! They were in an industry of sameness with a herd mentality, it was time to challenge the way things were being done, a paradigm shift, time to shake it up, and get after it! They believed only through seeking out challenge can you truly achieve greatness in life and the people you serve.